“Our strong fourth quarter performance capped off a year of solid strategic progress,” commented Angel Martinez, President, Chief Executive Officer and Chair of the Board of Directors. “We believe that the concerted investments we are making in our brands, distribution platforms and infrastructure are leading to improved financial and operating results as we expand our direct-to-consumer footprint and elevate our Omni-Channel resources. Our sales and earnings growth were driven by strong full price selling throughout each of our distribution channels and geographic regions. The power of the UGG brand was on full display during the recent holiday season as consumers responded very positively to our most complete product line ever.
Looking ahead, we expect to be well positioned to execute our consumer centric growth strategy with compelling new product introductions, engaging store experiences and a dynamic online offering. We are excited about the direction the Company is headed and we are committed to capitalizing on the many expansion opportunities that we believe are in front of us.”UGG Brand UGG brand net sales for the fourth quarter increased 18.1% to $690.9 million compared to$584.8 million for the same period last year. The increase in sales was driven by sales gains across all primary channels, including the sales contribution from new retail store openings and an increase in same store sales, an increase in global E-Commerce sales, and higher domestic and international wholesale sales.
For the full year, UGG brand net sales increased 9.7% to $1.299 billion compared to $1.184 billion last year. Sanuk Brand Sanuk brand net sales for the fourth quarter increased 45.2% to $22.2 million compared to$15.3 million for the same period last year. The increase in sales was primarily attributable to an increase in international distributor sales as well as higher domestic wholesale sales. For the full year, Sanuk brand net sales increased 8.2% to $101.7 million compared to $94.0 million last year.